As we have ventured into a brave new world of National distribution, we find ourselves in a convergence of emotions.
Extremely grateful for our blessings and ability to gain new clients in this tough economy yet frightened as we veer away from our core production schedules.
Proud of everything we bake, fearful (as all chefs) that our love will not translate to the general public and sustain sales.
Thankful to our new broker/partners that trust us to bake for them and stand up to their faith in our quality, worried that we could fall short.
As with any business run by a family of people that care about the community they serve, we only want the best. Fully aware fo the fact that not everyone will love what we make, we can only hope we hit a solid number of followers that will continue to demand our products.
We are hopeful that the stores where we sell give us good shelf space for our products to be seen and will give them enough time to catch on. In our experience it takes 6 months to truly test the viability of a fresh bakery item. In the retail world, we are luck to get half that.
So, once again, support your local baker. Although we produce for several major national brands as private label items, we are at heart a small family bakery. we know the names of all our staff and they know our family, and we hpe they know how much we apprecite their work.
Demand the best from your retail markets and let them know if they fall short. We can only get better with the right approach to feedback - positive or negative.
Thanks for reading
mrsappletree.com
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